The Ad Viewability Debate Disrupts the Marketplace

Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn't quite ready to meet that requirement. And that’s a big problem. Indeed, as the industry wrestles with how to make 

Link de la noticia: 
http://www.adweek.com/news/advertising-branding/publishers-can-t-see-so-good-and...