Adam Smith, Group M's media forecasting guru, dies aged 58

Smith spent 14 years at Group M, the media buying arm of WPP. He launched its global forecasting practice in 2006 and built its reputation for market-leading research at a time when the internet was transforming consumption habits and 

Link de la noticia: 
https://www.campaignlive.co.uk/article/adam-smith-group-ms-media-forecasting-gur...