Ads 80% more likely to be seen on newsbrand sites

An eye-tracking study by Lumen asked 300 panellists to browse a range of newsbrand and non-newsbrand sites and found that only 20% of ‘viewable’ digital ads were actually seen by the participants.

Link de la noticia: 
https://www.warc.com/NewsAndOpinion/news/Ads_80_more_likely_to_be_seen_on_newsbr...