Ads don't have to be actively watched to be effective, research says

The Attention Economy: study involved 17,000 video views and 3,400 panel members. Results come after 15-month study by Dentsu Aegis Network involving 3,400 panel members in three countries.

Link de la noticia: 
https://www.campaignlive.co.uk/article/ads-dont-actively-watched-effective-resea...