Ads On Repeat – Avoiding Ad Repeat with Frequency Capping

While streaming lets advertisers precisely target key messages to viewers, that precision targeting comes with a downside: often the same ad is shown multiple times in succession, wasting impressions and budget, and damaging the brand.

Link de la noticia: 
https://www.adexchanger.com/tv-and-video/ads-on-repeat-avoiding-ad-repeat-with-f...