Ads.cert is the digital media’s latest effort to combat fraud

The digital ad industry’s ads.txt effort to root out certain types of programmatic ad fraud, like domain spoofing, has shown to be effective at ensuring advertisers’ ads and dollars make it to their intended publishers — but it’s not perfect.

Link de la noticia: 
https://digiday.com/marketing/ads-cert-digital-medias-latest-effort-combat-fraud...