Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear

Advertisers in the U.S. are missing out on 46% of their addressable mobile audience. And desktop doesn’t fall behind. 40% of the audience is currently not reachable if you rely on IDs. 

Link de la noticia: 
https://www.adexchanger.com/data-driven-thinking/advertisers-are-missing-key-aud...