Advertisers eye in-game ads as audiences swell in lockdown

Whether it’s a sharp increase in Twitch viewership or a jump in esports influencers on TikTok, people are playing and watching games to keep themselves distracted during these difficult times.

Link de la noticia: 
https://digiday.com/media/advertisers-eye-in-game-ads-as-audiences-swell-in-lock...