Advertisers Now Pay More for Facebook Users' Attention

In its recent Q4 earnings report, the social giant reported its North American average ad revenues per user (AARPU) were up nearly 30%, and more advertisers than ever are buying.

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http://hello.emarketer.com/dc/ybuTb4H-ngQ_0VyLbQJJrGDw4OArp-Cq5eAECJSJEQURJ8eDe9...