After A Dark 2022 For Publishers, First-Party Data Is A Bright Spot

While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test cookie alternatives, even as ad spending retracts due to persistent fears of an upcoming recession.

Link de la noticia: 
https://www.adexchanger.com/publishers/after-a-dark-2022-for-publishers-first-pa...