Airbnb slashes spend in permanent shift from performance marketing to brand

The annual report confirmed Airbnb slashed its mixed spend on model and efficiency advertising by 58% or $662 million from $1.14 billion in 2019 to $482 million in 2020.

Link de la noticia: 
https://www.campaignlive.co.uk/article/airbnb-slashes-spend-permanent-shift-perf...