All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy

Connected TV was the star of this year's NewFronts presentations, but that doesn't mean it's easy to buy. "That's the biggest challenge of this space," said Danielle Krauter, vp media strategy at Goodway Group.

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https://www.adweek.com/programmatic/all-eyes-are-on-connected-tv-but-inventory-i...