ANA Analysis: Ad Fraud Tops $100B Annually

The cost of various forms of ad fraud including app install farms, SDK spoofing, click spam, ad stacking and click injection, is projected to be $120 billion in wasted media buys in 2022, up 21% from 2021, according to an analysis published by ANA

Link de la noticia: 
https://www.mediapost.com/publications/article/374411/ana-analysis-ad-fraud-tops...