Anheuser-Busch InBev is doubling down on consumer data to get around new ad targeting limits, and it's already seeing sales spike as much as 80% in tests

AB InBev has gathered 2.5 billion consumer IDs to prepare for recent ad targeting changes. Its first-party data is driving sales lifts of 50-80% and increasing ad recall 35%.

Link de la noticia: 
https://www.businessinsider.com/inside-anheuser-busch-first-party-data-strategy2...