An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm

Placed closed on deals with several media agencies recently, all of which have agreed to use its mobile measurement system as an attribution standard. Essence,Digitas, Horizon, Southwest Media Group, Crossmedia, and IPG 

Link de la noticia: 
http://adage.com/article/datadriven-marketing/media-agencies-location-data-attri...