Bauer’s bet on making print a major part of the e-commerce funnel

For publishers with a strong print portfolio the question has become how they can use those print products to open the funnel to e-commerce revenue without being too interruptive.

Link de la noticia: 
https://www.thedrum.com/news/2021/05/13/bauer-s-bet-making-print-major-part-the-...