Big Data From Smart TVs Isn’t Enough To Measure Audiences

Yet despite the many doors that smart TVs will open in the years ahead, they won’t – by themselves – provide the media industry with an accurate view of who’s using them.

Link de la noticia: 
https://www.adexchanger.com/tv-and-video/big-data-from-smart-tvs-isnt-enough-to-...