Big publishers sign on to New York Times sticky ad tool

The New York Times offers an ad tool that lets brands use its stories in a unique form of content marketing. The tool, which can provide publishers with a new source of long-tail revenue, will soon be used by other publishers like Forbes and Condé Nast.

Link de la noticia: 
http://paidcontent.org/2013/03/13/big-publishers-sign-on-to-new-york-times-stick...