Bonfire of the vanity metrics: how influencer measurement is getting smarter

Influencer marketing spend shot up during the last year, but with more budget allocated to the channel, brands are demanding greater scrutiny. We explore how tech providers and agencies are making influencer media more accountable.

Link de la noticia: 
https://www.thedrum.com/news/2021/04/12/bonfire-the-vanity-metrics-how-influence...