Branch, a Facebook mobile measurement partner, buys Tune mobile attribution biz

Branch, a four-year-old company that in February became Facebook's first new mobile measurement partner since 2013, is acquiring the mobile attribution business of Tune, which was once penalized by the social network

Link de la noticia: 
http://adage.com/article/digital/branch-a-facebook-mmp-partner-acquires-tune/314...