Challenger groups could define the year in agency M&A

Besides the familiar names, there are still relatively unknown but sizeable players such as Plus Company, PMG and Sideshow, which are building quietly in the background. Earlier in the year, PMG secured a key share of Nike’s $1bn media 

Link de la noticia: 
https://www.thedrum.com/opinion/2023/01/09/challenger-groups-could-define-the-ye...