ChatGPT To Media Planners: Reduce Ad Spending In A Recession

"It keeps telling me the answer is all lower funnel stuff, not advertising," says a top executive at a big agency holding company who has been using the generative AI platform for advice on how to prepare for an economic downturn.

Link de la noticia: 
https://www.mediapost.com/publications/article/381984/chatgpt-to-media-planners-...