Coca-Cola's Super Bowl Game Plan

 Beverage brand pits viewers against each other in (online) desert race.  The online game pits three fictitious teams—cowboys, show girls and "badlanders"—against one another in a desert race to reach a bottle of the brand's 

Link de la noticia: 
http://www.adweek.com/news/advertising-branding/coca-colas-super-bowl-game-plan-...