Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis

Link de la noticia: 
https://adage.com/article/special-report-cannes-lions/comcast-takes-cannes-urges...