Comcore partners with Viant on cookie-free targeting

Viant will gain access to Comscore’s contextual activation platform, which allows users to use Comscore’s ‘Predictive Audiences’ tool to analyse campaigns based on television viewership, over-the-top consumption and consumer behaviours.

Link de la noticia: 
https://www.research-live.com/article/news/comscore-partners-with-viant-on-cooki...