Comscore, SMI Strike Deal For Advanced eCPM Metric

It can be used for cross-screen planning, audience-based targeting and can “benchmark linear TV rates on an apples-to-apples basis with digital, CTV and OTT,” Ben Tatta, president of SMI, said in a release.

Link de la noticia: 
https://www.mediapost.com/publications/article/372199/comscore-smi-strike-deal-f...