Comscore Strikes 'Advanced Audiences' Deal With Fox TV Stations

Fox says the Comscore deal means it can now use significantly larger data sets to benefit local linear TV advertisers. Over the last six years, Comscore-measured households across Fox TV Stations have grown 84% to 13.6 million homes, 

Link de la noticia: 
https://www.mediapost.com/publications/article/377628/comscore-strikes-advanced-...