Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content

The publisher is announcing the launch of Condé Nast Spire, a new division that will focus on finding links between consumers' purchasing activity and their content consumption by connecting Condé's own first-party behavioral data

Link de la noticia: 
http://www.adweek.com/news/press/cond-nast-connecting-media-consumption-and-purc...