CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'

By at least one representative measure -- share of video ads served by ad server Extreme Reach -- connected TV has achieved critical mass, accounting for 50% of all ad impressions served in its Q2 2019 "Video Benchmarks" report.

Link de la noticia: 
https://www.mediapost.com/publications/article/341481/ctv-achieves-critical-mass...