CTV is booming - but will the absence of a unified approach ruin its potential?

CTV is forecasted to surpass linear ad spend this year, but challenges persist due to lack of standardization and privacy concerns, says Valbona Gjini (VP, marketing & communicaions, ID5). 

Link de la noticia: 
https://www.thedrum.com/opinion/2023/08/04/ctv-booming-will-the-absence-unified-...