CTV Will Rise To $8.11B In 2020, Soar To $11.36B In 2021: eMarketer

Total CTV advertising will soar 27% to $8.11 billion in 2020, according to eMarketer, up from $6.38 billion a year ago. YouTube will be the biggest individual platform at a gross total of $2.9 billion.

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https://www.mediapost.com/publications/article/358940/ctv-will-rise-to-811b-in-2...