Dentsu Creates 'Attention' Metric For Media Planning And Buying

The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true "opportunity to see," according to Joanne Leong, vp, global media partnerships

Link de la noticia: 
https://www.mediapost.com/publications/article/367895/dentsu-creates-attention-m...