El Pais owner Prisa Media built a brand-safety tool to reassure news-wary advertisers

Prisa has created a tool that uses machine learning to create contextually relevant and brand-safe audience segments across 200 million ad impressions El País generates every three weeks

Link de la noticia: 
https://digiday.com/media/el-pais-owner-prisa-media-built-brand-safety-tool-reas...