Exclusive: Marketers Less Prone To Handle Programmatic In-House Than Agency Execs

The survey, which was completed this month by 305 executives (183 agency and 122 marketers), finds agency execs are slightly more inclined to expect their clients taking programmatic media-buying in-house,

Link de la noticia: 
https://adage.com/article/digital/facebook-clears-possibly-biggest-hurdle-mrc-vi...