The expanding world of TV: how YouTube aims to boost brands across CTVs

Connected television (CTV) is a slept-on part of the media mix. They are a gateway to many different types of content, from the traditional broadcasters to digital and social video platforms.

Link de la noticia: 
https://www.thedrum.com/news/2021/10/15/the-expanding-world-tv-how-youtube-aims-...