Ford, P&G And Others In Full-Scale Revolt Against Ad Price 'Arbitrage'

Half a dozen major advertisers — Procter & Gamble, Ford, Citibank, Unilever, Kimberly-Clark, and AT&T — have pulled their ad dollars from online ad agency trading desks because those agencies can't explain how their money 

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http://www.businessinsider.com/ford-pg-and-others-in-full-scale-revolt-against-a...