Freesat shakes up media buying model to compete with bigger TV rivals

BBC-ITV joint venture Freesat is putting a twist on media buying in a bid to gain a rare edge over larger, richer rivals like Sky and Virgin by ending its 10-year deal with Havas in favor of a hybrid one with two independent agencies,

Link de la noticia: 
https://digiday.com/marketing/freesat-shakes-media-buying-model-compete-bigger-t...