The future of media and marketing: eight predictions from industry pros

1. Brands will need to show what they stand for. 2. Social media will help brands deliver a better customer experience. 3. Data is going to be more scarce. 4. The podcasting space will rapidly expand. 5. AI will play a greater role 

Link de la noticia: 
https://adage.com/article/executive-collective/future-media-and-marketing-eight-...