A geo-demographic system for the 2020s

Having revolutionised the world of retail data once through dunnhumby and its work with Tesco, Edwina Dunn, now CEO of Starcount, may do so again with a new approach to segmentation combining postcode data with social likes.

Link de la noticia: 
https://www.warc.com/newsandopinion/news/a-geo-demographic-system-for-the-2020s/...