Global programmatic spend grows to more than a quarter of digital media budgets

Global programmatic is set to account for 28% of digital media spend in 2017/18, rocketing up from 17% in the previous year in spite of growing concerns over brand safety, ad fraud and opaque media practices.

Link de la noticia: 
https://www.campaignlive.co.uk/article/global-programmatic-spend-grows-quarter-d...