Go back to basics to tackle ad fraud

With KPIs such as ad viewability and on-target percentages at stake, marketers should “go back to basics” and tackle the problems of ad blocking and invalid traffic that have been plaguing the industry, according to a senior Nielsen executive.

Link de la noticia: 
https://www.warc.com/newsandopinion/news/go_back_to_basics_to_tackle_ad_fraud/40...