Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying

First-price auctions are coming to Google Ad Manager in a move that is reflective of the industrywide cry for greater simplicity in the murky world of programmatic buying.

Link de la noticia: 
https://www.adweek.com/programmatic/google-ad-manager-to-offer-first-price-aucti...