Google Clarifies Its Stance On Post-Cookie Advertising IDs – And It’s Not Good For Ad Tech

Google already doesn’t participate in the UID2, so it isn’t a shock to hear the GM of ads platform reiterate that the company won’t touch alternate “proposed identifiers”.

Link de la noticia: 
https://www.adexchanger.com/online-advertising/google-clarifies-its-stance-on-po...