Google Links Mobile Ads to Desktop Purchases and Vice Versa

Ad-Tech Giant Is Also Automating Native Ad Buying and Selling. Google and Facebook have solved this problem for ads served on their own sites, and now Google is applying the fix to more of the ads it serves on others' sites.

Link de la noticia: 
http://adage.com/article/digital/google-connect-ad-conversions-mobile-desktop/29...