GSK hikes online adspend as it delivers 'higher return' than TV

The pharmaceuticals giant told shareholders it has been investing in digital and ecommerce capabilities and saw a 74% increase in digital media impressions from the same investment, thanks to a partnership with Google.

Link de la noticia: 
https://www.campaignlive.co.uk/article/gsk-hikes-online-adspend-delivers-higher-...