Heineken Unveils New Agency Structure: Consolidates Media At Dentsu, Creative At 'Le Pub'

For Dentsu, it represents a consolidation of all of Heineken's media planning and buying services effective Jan. 1,  with the exception of France, where Publicis Groupe will retain media duties 

Link de la noticia: 
https://www.mediapost.com/publications/article/357496/heineken-unveils-new-agenc...