Here’s How Publishers Are Opening Their Data Science Toolkits to Advertisers

As publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands the keys to in-house data and artificial intelligence tools that could change the way 

Link de la noticia: 
https://www.adweek.com/digital/heres-how-publishers-are-opening-their-data-scien...