How Ad Tech Is Bracing for Life After the Cookie

Google's decision to become the latest browser to kill the cookie has industry trade groups scrambling to pick up the pieces. The IAB Tech Lab, the research and development arm of the IAB, wants to lead a broad coalition of interests that can

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https://www.adweek.com/programmatic/how-ad-tech-is-bracing-for-a-life-after-the-...