How the adtech sector is correcting itself post-GDPR, and its hopes for a more sustainable future

Amid the earlier looming specter of its introduction, adtech vendors faced three key issues over gaining opt-in consent from consumers; as third-party companies, they have no direct relationship with a user

Link de la noticia: 
http://www.thedrum.com/news/2018/07/02/how-the-adtech-sector-correcting-itself-p...