How Brands Are Using AR to Engage Consumers and Measure Results

In the span of a few seconds, Patrón’s new augmented reality app creates a miniature hacienda on iPhones that replicates the distillery in Jalisco, Mexico, where the brand’s tequila is made—complete with a virtual bartender and a tiny agave field.

Link de la noticia: 
http://www.adweek.com/digital/how-brands-are-using-ar-to-engage-consumers-and-me...